Swiftly supporting the “Race for the Cure” in 2019.

Swiftly supporting the “Race for the Cure” in 2019.

The 2019 Susan G. Komen Race for the Cure was held in Shreveport on Saturday, October 12th at Mall St. Vincent. Ronpak was pleased to participate in such an important and timely event in the support of breast cancer awareness, research and successful treatment.

Susan Goodman Komen was born on October 31, 1943 in Peoria, Illinois. Susan was diagnosed with breast cancer at the age of 33, and died of the disease by age 36 in August of 1980. Susan’s younger sister, Nancy G. Brinker, believed her sister’s outcome might have been better if patients knew more about cancer and its subsequent treatment. Consequently, she promised her sister that she would do everything she could to end breast cancer. To fulfill her promise, Brinker founded the Susan G. Komen Breast Cancer Foundation in Komen’s memory in 1982.

In 2008, the 25th anniversary of the organization, the name was changed to Susan G. Komen for the Cure and trademarked a new logo in support of its promise “to end breast cancer forever.” The new logo is a pink ribbon that resembles a runner in motion and is meant to reflect the importance of Komen’s signature Race for the Cure event, which is currently the world’s largest fund raising event for breast cancer education and research. The logo symbolically associates the organization with the values of breast cancer awareness (“pink ribbon culture”): fear of breast cancer, hope, and the charitable goodness of people and businesses who publicly support the breast cancer movement.

Komen’s Mission Statement: Save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. In 2016, Susan G. Komen announced their Bold Goal “Reduce the current number of breast cancer deaths by 50% in the U.S. by 2026.”

Komen’s philosophy mixes education, action, research, and community involvement. To date, Komen has funded more than $800 million in breast cancer research. Patient navigation is a main focal point for Komen, especially in recent years. Most recently they were in D.C. to advocate for a reduction in insurance barriers to breast cancer treatment. In line with their goal, Susan G. Komen partnered with BreastCancerTrials.org to create a new tool to help people living with metastatic breast cancer to find clinical trials.

Other organizations like the National Breast Cancer Coalition follow a “medical consumerism” model in which individual women are educated by their physicians about their options and encouraged to make individualized, evidence-based decisions about their health care. Other organizations advocate more research into the environmental causes of breast cancer and cancer prevention.

Learn more about Women’s Breast Cancer research by visiting – KOMENLOUISIANA.ORG

In addition to Ronpak, other organizations showed their strong support for The Cure, such as General Dynamics Information Technology, Walgreens, Express Employment Professionals, Schlumberger, Herndon Magnet School, Ochsner LSU Health, American Airlines, Centuries Memorial Funeral Home & Cemetery, Carter Credit Union, Kroger, Louisiana Family Medicine Clinic, Bank of America, INTERNATIONAL PAPER, AEP SWEPCO, RE/MAX, Ford Motor Company and Caesars Entertainment just to name a few.

Most of the money raised during the Race stays right here in the community. Additionally, breast cancer survivors often relate how the race is much more than a fundraiser – it’s a unmistakable reminder that they’re finally cancer-free.

For more information on how to support your local Susan G. Komen Race For The Cure organization, please visit: www.komenlouisiana.org.

820 Jordan St Suite 120
Shreveport, LA 71101
Phone: 318-220-7050